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Karen Mishra, Marketing and International Business Lecturer, and Aneil Mishra, Tom Arthur Distinguished Professor of Leadership, East Carolina University

Building brand engagement through Twitter marketing strategies.

How digital marketing can galvanise nonprofit supportersДЄlexandra Baird, Senior Manager, Marketing & Communications, Chicago Cares.

Patrick Miner, Director of Marketing Operations, Chicago Architecture Foundation

Visual content can save organic social media.

Hugo PГ©rez, Principal Strategist and Owner, Local Boy

Are we still not hearing them?: The evolution of Hispanic marketing in the USA.

Kizzy Lilburne, Senior Brand Manager, Kettle Foods

Improving return on investment and measurement on Facebook.

Can the sanctity of journalism be maintained in an era of native advertising? Case study of NetflixД«eth Donnelly Egan, Associate Professor of Advertising, Syracuse UniversityвЂ™s S.I.

Lauren Niemiera, Media and Communications Manager, Chicago Sky

Leveraging social media to generate conversation and growth: Case study of the WNBAвЂ™S Chicago Sky.

Norris Scott, Vice President of Analytics & Insights, NASCAR

Maximising sponsorship return on investment in an omni-channel world.

A list of the articles published so far in the current volume, Volume 4, are:

Each volume of Journal of Digital & Social Media Marketing consists of four quarterly 100-page issues.

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